Supporting Local Entrepreneurs to Go Global, Telkom Through NeutraDC Provides AI Technology Training for SMEs in Mandalika

 NeutraDC's ESG Program in Mandalika (Two Hands Hub): Supporting SMEs Through Technology

Participants of Lombok SMEs Attending the Training “Utilizing AI Technology for SMEs to Go Global” Organized by Telkom Indonesia through NeutraDC at Bale 360, Mandalika, Lombok, NTB, on Monday, October 1, 2024.

Lombok, October 1, 2024 – Telkom Indonesia’s subsidiary, NeutraDC, held a training session titled “Utilizing AI Technology for SMEs Towards Going Global,” conducted following the international MotoGP event in Mandalika at Bale360, Mandalika, Lombok, West Nusa Tenggara, on Monday, October 1, 2024. This training aims to empower local entrepreneurs to compete in the global market, particularly for local businesses in Mandalika or Lombok, which has the potential to host international events frequently.

NeutraDC’s CEO, Andreuw Th.A.F, stated that Lombok's status prompted this initiative as a favorite tourist destination that often hosts international events like the MotoGP. He noted that over 100,000 local entrepreneurs in Lombok need to continually enhance their skills to remain competitive on a global scale. “Mandalika has an international circuit that attracts many global events. This is a significant opportunity for SMEs to leverage technology to adapt their businesses to the demands of the international market,” Andreuw remarked separately.

The VP of Corporate Communication at Telkom Indonesia, Andri Herawan Sasoko, indicated that the training was conducted to showcase the company’s dedication to sharing up-to-date information about technology that local business players can utilize, especially in seizing opportunities from international events. "We found that some SMEs in Lombok struggle to market their products and reach a broader audience, even though their products are quite competitive. With this training, we hope SMEs can better understand how to promote their products," Andri said.

The participating SMEs represented various regions in Lombok, showcasing local specialties such as Lombok batik, handicrafts, accessories, and traditional foods. The training featured expert speakers who provided insights into communication strategies and how to utilize AI technology to help SMEs expand their business reach, through the topic “AI Technology for Driving Digital MSME Growth.”

VP Business & Product NeutraDC, Irene Johana Rosidi, Explaining the Secrets Behind the AI Ecosystem During the Training

In this opportunity, NeutraDC also explained the importance of digital infrastructure for SMEs. The VP of Business & Product at NeutraDC, Irene Johana Rosidi, emphasized the vital role of data centers in the evolving landscape of AI, helping SMEs to grow and go digital. AI requires large volumes of data to analyze user behavior, and data centers play a crucial role in providing the necessary capacity, security, and real-time processing needed for AI. By leveraging AI technology, SMEs can become more productive and efficient. She noted that the growth of the AI ecosystem starts with SMEs receiving support from the government, private sector, and communities. “As a digital industry player, NeutraDC is here to support SMEs to step into the global market through technology confidently,” Irene concluded.

Digital Marketing Trainer, Niko Ariansyah (third from the left), Conducting Sessions and Hands-On Practice with Lombok SMEs During the Training.

The MSME participants were enthusiastic about the training, which provided new insights on utilizing AI technology to develop their businesses. "I found this training very helpful. I learned that I can access AI right from my personal phone. I hope this inspires me to promote my products on social media more actively," said Samsir, owner of Toko Sasambo Rembitan Sasak.

NeutraDC and the Two Hands Hub Program: Supporting SMEs Through Technology

This training is part of NeutraDC's ESG initiative, Two Hands Hub, which reflects the company's vision to empower local communities by connecting them to the digital ecosystem. Two Hands Hub symbolizes the collaboration between society and technology providers in creating an ecosystem that supports business growth. Through this initiative, NeutraDC not only provides technological infrastructure but also demonstrates its support for SMEs to grow and thrive in the digital era.

Two Hands Hub is a component of the EXIST (ESG Existence for Sustainability by Telkom Indonesia) program, which is committed to creating positive impacts through sustainability, innovation, and community empowerment. Through EXIST, Telkom Indonesia aims to continuously support local entrepreneurs in facing global challenges and helping them leverage technology for sustainable business growth.

By utilizing technology, SMEs can bridge the gap between local and global markets, preparing themselves for future success. In an increasingly connected era, SMEs that can adapt and innovate through digital solutions will not only survive but thrive in the global market.